Foglifters - Our Services

Foglifters Services

From comment cards to market research, gathering feedback has never been easier

The right domain can make a memorable difference for customers. A family of domains can be a very inexpensive way to gather traffic

eCommunications are a great way to reach customers in some industries, but they involve a real commitment of time

Google may dominate now, but the riches are too great to ignore. New ad networks and methods are at work now, and some are quite attractive

We monitor at least 500 sites in each vertical to understand industry trends and norms before making product recommendations

With tremendous promise and only partial delivery, this category remains both important and elusive

The model behind Google's success, with tremendous reach and potential, but not without risk and complexity

Can be more powerful than Search Engine Marketing if you're able to achieve the right ranking within budget

As any solid marketer will tell you, remaining vigilent about your metrics like you do with your checkbook

Can More

Domains

Make A

Difference?

A (very) profitable industry has sprung up using domain names as the centerpiece. "Domainers" as they're known, may own 10,000 or more domains, and use Google AdSense and other feeds to populate them with ads - maybe even yours.

The rise and profitability of this industry reveals something fundamental about online marketing - each domain name is like leasing another front door on the internet to welcome potential customers. Just like in the offline world, location can be a powerful force in determining the success of the business over the long run.

To grow your business you'll be spending money in other ways to get prospects to find you, and sometimes it's easier and less expensive to just keep opening extra front doors and harvesting the traffic.

Building a Portfolio of Names

Finding the first domain names for your business may have felt challenging enough, so the idea of building a portfolio may seem like too much trouble, but it can pay big dividends when done right, with little downside for names that don't add much. Dividends that pay year after year. Yet there are so many questions when choosing a name:

Do different extensions like .net or .biz work?
How many letters is too many?
What about acquiring the generic names, like "seattleplumbers.com" or "nashvilledentist.com"- can it be done, and if so, for what price?

Acquiring a name is a one time expense that can be amortized over several years, and may continue to pay for much longer than that.

Good Marketing Is About Balance

One of our core values is helping your business allocate limited marketing funds between the wide range of choices, including the acquisition of domains.

We study each vertical market and use our knowledge to help allocate your budget effectively and efficiently.

When your business is ready for a more serious approach to online marketing success, you'd be smart to have a closer look at us.

When I s A Domain Worth $1,000?

By now you've heard stories of domains fetching prices of a $1 million or more. While your business may not be able to afford that, when should you pay more than retail for a name?

There are several areas where the right name can pay huge dividends. Specialized or niche businesses serving national or international markets for one. If you're a lawyer that specializes in dental malpractice, then dentalmalpractice.com could be worth $10,000 or more per year in business if only a single client finds you that way. Over five years, that's $50,000 - and the name becomes part of the core business identity.

We won't advocate this kind of acquistion unless the fundamentals make sense, but that analysis will be a part of our relationship. And we can handle the search, recommendations, acquisition and configuration of domains.

So, does your online provider cover this, or are they just placing your ads on Google?

You Aren't As Unique As You Think

A therapist in Fresno names Sherry Jones might have little trouble getting her first choice in domains "sherryjonesma.com", but her clients would probably remember it, so it might be worth it. But what about her prospects?

If her business is word of mouth, then the referred client must remember her name and spelling, plus the "ma". That new client may be worth over $5,000 / year, so it's a good practice to have an easy to remember name - and FresnoTherapy.com is still available for $10. It's easy to remember, and easy for clients to use when making referrals. If this results in just one more client per year, that name could be worth $25,000 or more over the next five years.

Do you have the know how on your staff to leverage this kind of intelligence? Does your provider? Each month we work with you on a different area of internet marketing, taking a closer look at marketing tactics that other vendors don't even bother with.